A::B Global Logistics Consulting, Inc. provides a full menu of air, ground and ocean logistics solutions for shipments around the globe, to translate the “around the globe” concept into the logotype while working with the logo elements that are already in place, I divided the squares to make them look like a cardinal point icon,  pointing toward North West, North East, South West, and South East latitudes. 

Typographic treatment was redesigned with narrow font families, to facilitate the resizing when it has to accommodate smaller mediums. Also, I wanted the logotype to have a familiarity with its sister company Project Management AB logotype.