PROJECT MANAGEMENT AB BRANDING DESIGN

Project Management AB aims at offering a reliable, personalized and upscale service that takes care of managing each project from beginning to end including product development and project management of Interior and exterior custom build-outs. The true value lies in delivering a premium service.  

The logotype identity is based on architectural drawing rulers. The upper right edge of letter “A” was modified and customized forming a hard edge with the shape of an open triangle, to communicate the concept of precision. Also the triangular shape can be interpreted as an arrow pointing up and forward, this intends to give the logotype a feeling of movement. The letter “B” was also customized to look rounder, rounded edges are associated with aesthetic beauty and are welcoming to the eyes.